Purchasing decisions based on feature checklists alone is dangerous when the stakes are high (i.e., big dollars on big enterprise software).

But feature checklist obsession isn't limited to big purchases, it's ubiquitous among all things technological.

Marco Arment has a nice little article about the obsession of tech press with the feature checklists of gadgets.

His post highlights two common feature excellence failures on product evaluation based on feature checklists as the key criteria: assumed equality, and miscomparison.

Definitely a worthwhile read.